Wednesday, July 8, 2009

Iklan - Funeral

Malaysian director Yasmin Ahmad's new commercial to get Singaporeans married is set at a funeral. She can always be relied on to get people talking. Yasmin was first approached by MCYS on the recommendation of Prime Minister Lee Hsien Loong , who had seen her series of family and racial harmony commercials for Malaysian oil company Petronas.

It is part of a $1.25 million campaign to encourage Singaporeans to get married. The campaign was spurred in part by a 2006 survey which showed that many respondents were waiting for a suitable partner to show up.

"People want to get married, but they want to wait for Ms or Mr Right." We want people to know that you can build a beautiful relationship - an imperfectly beautiful relationship."

In it, a wife pays tribute to her dead husband and talks about his less than endearing habits - snoring and farting in bed and that is how "imperfectly perfect" her husband was.

According to Yasmin, she wants to "leave it to the audience to decide what the message behind the commercial was". The subtle message behind it is obvious: you don't have to find Ms or Mr Perfect to have a fruitful marriage, it's the little imperfections that makes a relationship special. Let watch the videos...

p/s: Beep2 senyap, aku pun nak senyap juga!!